BETWEEN MODERN AND ANCIENT BEAUTY

Giada Brand is a standalone concept,
embraces modern and ancient concepts of style. The result is an original evolution of fashion. Analyzing, we can see some male hard shapes embracing female soft concept, under a warm light. So, I decided to design some hard shapes into a soft concept, playing with light, colors and mainly materials.
It’s easy to understand the contrast between the rude stone and the gentle granite, that meet each other in a warm and clean way.

This concept is an exterior popup box that mix the modern shopping experience and the ancient greek environment, in a personal vision.